How to Make Makeup, Making Cosmetics, How to Make Shampoo, How to Make Detergent, Make Your Own Cleaning Products

Make Shampoo – Make A Fortune

Make Shampoo – Make A Fortune

Every year, around the world, sales of shampoos, conditioners, styling aids, finishing products and assorted hair care products reach a staggering $65 billion.

Click here to discover the trade secrets and industry formulations – learn how to make shampoo and hair care products and join this exclusive program.

Global Sales - Hair Care Products

Hair Care CategoriesAnnual Sales
Shampoos$22 billion
Conditioners$13 billion
Colorants$12 billion
Styling Agents$9 billion
Salon Hair Care$5 billion
2-in-1 products$3 billion
Perms & Relaxants$1 billion
Total$65 billion

Not surprisingly, if you make hair shampoo and conditioner, this is by far the biggest earner in the hair care category. After all, who doesn’t wash their hair – from babies to children, men and women, young and old – on an almost daily basis? Not to mention, the amount of shampoo used in hairdressing salons.

Making hair care products boasts high profit margins – most products are between 60-80% water (usually 80%), and the remaining ingredients are amazingly inexpensive. In fact, when you begin to make shampoo for yourself, you will wonder why you were paying $15 for a bottle of shampoo that could cost less than $1 to manufacture.

There are myriad niche markets if you want to start a business and initially create shampoos only, then expand your range of hair care products to include conditioners, styling agents, finishing products, etc.

If you operate your own hairdressing salon or you’re interested in starting a high profit business, read this article about private label hair care.

shampoo for babiesYou can make shampoo for babies – these could be fragrance-free or mildly scented, containing a small quantity of natural oils and gentle surfactants, specially suited for babies’ sensitive scalps. From there, you can branch out to make additional baby care products – baby bath, baby lotion.




You can make shampoo for men – choose masculine aromas and packaging. Then expand your range of male grooming products to include shaving foam, aftershave lotion, deodorant, and men’s skin care such as sunscreens and moisturizers. This is a burgeoning market – especially anti-aging facial products for men. Years ago, you couldn’t find many males willing to take so much as a sniff at eye gel or SPF 15 – today, it’s a very different (and profitable) story.

You can make shampoo for children – fun and colorful packaging and pleasing aromas help kids enjoy washing their hair. Detangling conditioners and leave-in conditioners are always a winner for little girls with long hair.

ethnic hair care productsYou can make shampoo, conditioner and styling products for the ethnic hair market – this is a huge growth industry. It is as easy to manufacture shampoo and conditioners for ethnic hair types as it is for any other, and the costs of production are virtually the same, but you can often charge a premium for these in-demand products. In addition, the market is huge and largely untapped – you have only to look at the size of the population with this type of hair to know it’s an incredible number. There’s a big market in most countries – North Africa, South Africa, the Middle East, USA, etc. The other bonus in the ethnic hair care market is that many of these customers will purchase multiple products to help maintain their hair – from gentle cleansing shampoos to intensive daily conditioners, weekly conditioning treatments and masques, leave-in conditioners, smoothing balms, styling products, finishing products such as moisturizing creams and pomades, silicons for the ends of the hair … you name it, there are so many possibilities.


You can even make shampoo for pets! I’ve earned some really big bucks making private label dog shampoos for veterinary clinics.

You can manufacture shampoo and make conditioner as a private label hair care manufacturer. This is where you can build a long-term high-profit business.

If you read this article about private label cosmetics, you will understand why many retailers – from hair salons, spa and beauty salons, to supermarkets, pharmacies and department stores are growing increasingly wary and weary from selling the brands produced by the major cosmetics manufacturing companies.

Many of my biggest accounts over the years have come from such businesses. Many salon owners have promoted supposedly “salon exclusive” hair care brands, giving years of valuable word of mouth recommendations to thousands of their clients, only to find that once they have done all the hard work and free advertising, these brands then become widely available in discount outlets.

What do they do? They ask me to manufacture shampoo for them under their own label. Or, I approach them with an unbeatable proposition to make shampoo and hair care products with their own name and logo on the bottle. Some salons may continue to sell other brands, but now focus their recommendations on their own private label – and reap the rewards for their own pockets instead of the greedy conglomerates.

The scope to create shampoo and hair care products doesn’t stop just with salons – I find many similar situations across many industries. It’s incredibly easy to convince retailers of the value of selling their own brands – the unethical, underhanded and often illegal tactics of the major cosmetics manufacturing companies make it easy.

Interested to start your own business and discover how to make shampoo just like the major cosmetic manufacturers? AustraLab provides formulations equal to – or even better than – the major cosmetics manufacturing companies – click here to start your own high profit business and make shampoo, conditioners and hair styling aids.

Related Articles

34 Responses to Make Shampoo – Make A Fortune

  1. Candice L. Sparks says:

    Hi Sam, I appreciate this article because it seem to address and answer some of my questions in regards to first starting my cosmetics business by launching and producing my own hair care products’ line. I plan on formulating my own hair care products that promotes thickness, strength, growth, and healthy look for myself and others. I am interested in adding ingredients that will feed and nourish hair with healthy nutrients. I’ve read many of your other articles so far and really enjoy them. Now, I’ve came to a point to where I’m ready to get started in my venture and not wait any longer. My question is, is this door of opportunity for an average Jane like myself can potentially make a fortune by providing excellent products to markets that are ripe? Please feel free to respond at your earliest convinience. Thanks a-billion-dollar-times-more.

    • Hi Candice,
      I developed the AustraLab program especially for the “average” Jane and Joe – though with your entrepreneurial spirit, I’m not sure if you quite fit that category!
      You don’t need any special qualifications or previous experience to be able to make your own professional quality makeup, cosmetics, shampoo and hair care products, or detergents. My instructions are easy to follow and the formulations are engineered for ease of manufacturing, efficacy of ingredients and maximum profits. Shampoos and hair care products are an excellent source of stable income – an everyday essential in homes and salons – plus they’re easy to make, easy to customize and high profit. Private label hair care products for salons are a steadily growing industry and there are very few manufacturers taking advantage of this potentially huge market.
      Glad you’re enjoying the info – and thanks for your contribution!

  2. I think it is hard to make a shampoo. But I want to learn though. I would make a shampoo with aloe vera extract.

    • Hi Katrina,
      It’s nice to have you here. Making shampoo is actually one of the easiest cosmetic/toiletry products to manufacture – the mixing procedure is not complicated and because most shampoos are about 70% water, the profit margins are high. You can make endless combinations, catering for different hair types – dry, oily scalp, dandruff, etc – by adjusting the formulations, and adding essential oils and other plant additives.

      • Thanks for your reply. I really appreciate it.
        I haven’t got any experience in making a shampoo even with soap. But I am curious and do want to know. That is why I am thinking of it as hard one since I didn’t experience it ever.
        Thank you so much.
        Have a nice Day Mr. Sam
        Katty here

  3. Paul Oladapo says:

    I will like to talk with shampoo designers for black men and women in african wealthy oil nation with population over 170millions

    • Hi Paul,
      Thanks for visiting my blog.
      The market for ethnic hair care products is huge – and by manufacturing your own shampoos, conditioners, etc you will be making the maximum possible profits and retain maximum control of quality.
      When you own the formulations and control the manufacturing procedure, you have a winning business.

  4. STELLA JUMBA says:

    Hi Sam
    I am one of the young woman who did Bsc in Chemistry i want to have my own products I need You assistant where do i start to do them what do I need….

    • Hi Stella,
      The AustraLab program comprises everything you need to start your own business manufacturing hair products and cosmetics. There are 100 professional formulations (engineered for ease of manufacturing, efficacy of ingredients and maximum possible profit margins), plus the manufacturing procedures manuals, marketing manuals, 250 graphic designs for labels, plus the trademark license. you can find all the details here

  5. Hi Sam,
    we want to produce our own range of hair care products. How do we bring our products in the salons. What is the best way, find a distributor or go from salon to salon?
    I very much preciate your answer. Thanks.

    • Hey Rene,
      There are many ways to create markets for your own range of hair care products.
      In part, it depends on your time, resources and business plan. Engaging an established distributor can enable you to gain access to a much larger customer base much more quickly. If the distributor you choose is well-known in the hair/beauty industry, this may help you grow faster.
      Engaging your own sales team also has its advantages – you have more control over how your product is promoted, and closer contact with your customer base.
      Manufacturing private label hair care products (labeling the products with the salon’s own name and logo) is also a rapidly growing business. In this sector, I usually find that the demand is far greater than the supply.

  6. Bernadette Pamela says:

    Dear Sam, am in Africa. Are the ingredients widely available?

    • Hi, great to have you here – yes, the ingredients are readily available and there are established shampoo ingredients and cosmetic ingredients suppliers in Africa. All my formulations use raw ingredients by their generic name – not trademark blends which are sometimes difficult and expensive to obtain.

  7. That’s probably incredible and a good idea since you get to have a chance to make an empire and at the same time you get to discover the thing that really works for your own type of hair. It seems that it gives you the total breakout that you need to discover new things for you.

  8. Robin Hagley says:

    Wow, I had no idea that the hair industry made that much money. Sure, I knew they made a lot, but I didn’t think it would be anywhere near the billions. I had no idea that that £8-10 turns up as $65 billion annually.

    That’s an awful lot of money. Maybe I should become the next L’Oreal or Kerastase!

    • Sam Stein says:

      Hi Robin,

      Yep – it is a lot of money – and it actually increases steadily every year.
      If you’re having doubts about making it big in the cosmetic or shampoo manufacturing industry, take a look at this article here – if it can be done in Kenya, it can be done anywhere in the world.

  9. Good day Sam

    I am based in Bloemfontein, South Africa and I am well interested in venturing into the business of cosmetics manufacturing and cleaning detergents production…
    Please feel free to reply via my email address as for us to arrange how to go about roping me in into this lucrative business.
    I have a lot to learn from this completely new idea and I am so eager to start from the lowest level and grow with it.

    • Sam Stein says:

      Hey Ncedo,

      Thanks for taking the time to make contact. I’ve sent you an email – please let me know if you need any further information.
      You might also gain inspiration from this article about a successful cosmetics company in Kenya – it’s now worth around $1 million, manufacturing just three lotions. If they can do it, anyone can!

  10. Hi Sam,
    I want to start a Shampoo product based on a natural plant that has been used by one tribe for many centuries. When I was a child, I used this product regularly. This product will make a normal and greasy air look fantastic. It will wash out air lice in no time. It works. What I want to do is brad, patent and manufacture this product and this is where I need your help and guidance. Please e-mail me the things I need to do to start off!! I am an engineer in the oil & gas industry but now I think I am ready to start my own business.

    Mnay thanks,


    • Sam Stein says:

      Hi Tony,
      The procedure for developing a patent for a product can vary between countries – I would advise you initially to contact your local Intellectual Property/Patents Office. They should be able to give you some basic advice and a starting point. From there, it may be necessary to seek the advice of a specialist patents lawyer.
      You would then need to seek the services of a professional formulator to develop the product for you, ensuring it is safe and suitable for its intended market.
      You might find that the process of developing a patent and formulation can be time-consuming and costly, so you will need to look carefully at the commercial viability of the product.
      Patenting the use of a specific natural plant in a product could prove challenging (again, this depends on the laws of your country). One of the reasons that so little research is conducted on natural plant extracts for medicinal purposes, is that these cannot be patented without some specific modification to the chemical structure of the extract.
      However, I would not be thwarted if developing a patent is not viable or cost-restrictive – there are many highly successful products on the market, based on a single plant ingredient, which have no patent, and make their owners a small fortune.

  11. Hello Sam,
    I am currently in the process of creating my own private label shampoo and am now at the point where I am looking for both shampoo and bottle manufacturers. I have read here that you’re company may aid in this procedure so if possible, may you please list anything you can do to aid in the advancement on my private company?
    Thank-you for this great information and you time,

  12. As a nurse practitioner, I am tired of working long hours and have been wanting to start a lucrative business. Tried few things but all failed. Loved your idea. Would want to start cosmetics/perfume/household cleaning/laundry products manufacturing. Would want to export to Africa, target afro-carribeans, low-ends and not so-high ends. Please tell me how to start gradual, then venture into exporting and building networks that rock the business world.

    • Sam Stein says:

      Hi Bella,
      Thanks for reading my website.
      Targeting the African market is an excellent idea – great growth potential.
      You can start by making the most popular, everyday consumable items – then branch out into manufacturing more specialised items.

  13. Lothar Finger says:

    we own a full service hair salon in Florida and we like to have our own product line .
    We’ve spoken already with sa couple factorys but we’re not sure how to start.
    of course we like to sale our product to the distributors and hair salons as well.
    what would you recommend us ?

    Falco Beauty LLC
    Lothar Finger


    • Sam Stein says:

      Hi Debra, Thanks for stopping by.
      Glad to have provided you with some inspiration, wish you great success with your vision.

  15. Saifurahman Safi says:

    Hi dear sam,
    I wish you doing well and healthy
    with respect I want to make a factory of making shampoo, so I really need of your best ideas and assistancy with me that how to make shampoo and which machanry or plant are using in it. If you have good material to help me please send it to my email address I will be really appreciate from your assistancy with me
    waiting for your response

    • Sam Stein says:

      All the information you will require to start your own shampoo and hair products business, is within the AustraLab manuals. Please let me know if you require further details.

  16. Dr. Peter Nemaenzhe says:

    need to learn manufacturing of shampoos and relaxers

    • Sam Stein says:

      Hi Dr. Peter,
      Welcome to my website. The AustraLab program will provide you with the formulations and manufacturing procedures to get started making your own range of cosmetics.

  17. jean bertrand says:

    more information to buy the book

    • Sam Stein says:

      Hi Jean,
      All the details of the manuals and formulas are on my website –
      Please get in touch if you require additional information.

  18. Hi Sam,
    I am from Africa but now reside in Australia. My country of origin has 75+million people and the hair and cosmetics market is huge, but 90% of the products are imported into the country.

    I read the story of the Kenyan entrepreneur, I was very impressed and encouraged by his humble beginnings. I have been playing around with the idea of starting my own line of shampoos and conditioner and expanding to other products eventually.

    How and where do I start? I have limited finances, but I really believe that this venture will be a successful one.

    your advice would be very much appreciated.

    Beth K.

    • Sam Stein says:

      Hi Beth,
      The African cosmetics market is definitely huge and largely untapped. Niche brands with only a few products in the range can be very successful – as is this case for the Kenyan company. Look at what is already selling well in the marketplace, and find ways to improve it – that’s usually a good place to start. Do market research by speaking to salon owners – ask them what they like, what they need, etc. Consider the use of ingredients that are native to the country and use this as a marketing angle. Hope this gives you some inspiration and good luck with your venture.

Your reply

Pin It on Pinterest

Share This